Marketing Method
SURVEY
- Brand workshop
- Business goals
- Key performance indicators
- Trends analysis
- Competitor audit
- Market analysis
- SWOT analysis
- Social media audit
MINE
- Brand and business strategy coherence
- Initiative/resources prioritization
- Vision and mission framework
- Unique selling proposition
- Positioning statement
- Buyer persona profile
- Buyer lifecycle
REFINE
- Visual identity and message ideation
- Brand story
- Brand promise
- Brand architecture
- Conversion funnels / buyer paths to discovery
- Strategic timeline of prioritized initiatives
- Editorial calendar
RELEASE
- Corporate identity
- Brand standards and guidelines
- Vendor relationship management
- Campaign launch and governance
- Response measurement
- KPI / ROI reporting
- Supporting sales tools / literature
- Social media marketing
- Content marketing
- Search engine marketing