Run beyond the range of strategy.

With a comprehensive understanding of production methods, I anticipate each step from start to finish. This foresight imbues us with the ability to see additional opportunity as well as dependencies between.

BRAND ANALYSIS

  • Brand discovery workshops
  • Competitive analysis
  • Emerging technology
  • Search demand
  • Brand positioning
  • Market analysis and segmentation
  • Customer acquisition
  • Creative assessment
  • Brand and name equity research
  • Ad spend optimization and forecasting
  • Positioning analysis
  • Communications optimization
  • Messaging prioritization

BRAND STRATEGY

  • Naming
  • Brand architecture
  • Brand strategy
  • Cause creation or alignment
  • Initiative prioritization
  • Brand positioning, pillars, mission, and vision
  • Buyer persona, journey, and life cycle
  • Lead generation
  • Customer experience
  • Brand story, voice, and messaging
  • Brand reputation
  • Editorial calendar
  • Social, search, and content marketing
  • Search engine optimization

BRAND CREATIVE

  • Naming
  • Identity
  • Web design and programming
  • Sales and marketing collateral
  • Campaign development
  • Creative writing
  • Visual design
  • Branding, rebranding, brand refresh

BRAND ADMINISTRATION

  • Performance measurement and reporting
  • Response measurement
  • KPI / ROI reporting
  • Brand standards and guidelines
  • Campaign launch and governance
  • Supporting sales tools / literature