Brand Strategy & Business Development Theory

We begin with defining core brand element and an inquiry of unmet market needs. Through a competitive analysis we reveal what your competition has/hasn’t done, and we identify opportunities tailored to you. We then map the buyer’s journey and generate channel appropriate, world class creative to drive consideration.

More than ever, markets are in a constant state of flux. Static strategies soon loose relevance and effectiveness follows. To keep your brand relevant, we build—and proactively manage—strategies in response to ever-changing audience and stakeholders needs, core beliefs, and competitor audits.

We evaluate brand cues—written, visual, and aural— associated with both the existing brand and the new product or service. We compare and contrast with established brands to learn from their successes and shortcomings. We research market segments and surface opportunity. We then present a sound brand architecture that limits your organizations exposure to risk.

A brand is a living, breathing entity comprised of people, and people change. To help determine which approach is best suited to your needs we’ll consider a host of variables including; leadership, culture, business goals, existing initiatives, unmet needs, brand perception, market demand, and available resources.

Branding is part behavioral science and part artistic expression. We pair research findings with best-in-class creative to breathe new life into existing brands to stimulate market growth without alienating existing customers. Visual assets are updated to echo market sentiment and messaging is updated to reflect current terminology and relevance. A competitive survey reveals new messaging and business opportunities.

Great brands develop relatable brand stories; mental cinematic pages that move and inspire. Working with defined brand cues we weave market needs together with brand promise creating experiences so real it’s as if we pulled a page directly from the lives of your audience. That’s engaging.

We build buyer profiles and address their needs with relevant content to shore up short comings and shepherd progression through the buyer life cycle. Deliverables could be any number of relevant creative assets that give cause for consideration.

There are tactics we can employ to address your immediate need, and we strongly advise your organization commits to a brand workshop soon. Bullish brands operate with such intention they seldom experience the need to shoot from the hip, and when they do their aim is true.

At the onset we work with key stakeholders to define business goals and key performance indicators. We build a solid brand foundation based on research findings and response to feedback, ensuring a unified front. We then strategically schedule key initiatives to optimize spend and maximize returns as strategies mature.

Cultural concerns are systemic as they influence—and are directly influenced by—every organizational stakeholder; customers, vendors, leadership, and employees. Within strategic communications, a brand promise—derived from brand discovery—moves and inspires when a brand’s actions align with its message. The age-old adage of “lead by example” rings true today.

We wholeheartedly recommend against force fitting directives upon buyers. Our approach is more buyer-centric as we consider their needs early in campaign development. It may seem counterintuitive, but placing the buyer at the beginning creates relevance and shortcuts their path to consideration.