Run beyond the range of strategy.
With a comprehensive understanding of production methods, I anticipate each step from start to finish. This foresight imbues us with the ability to see additional opportunity as well as dependencies between.
BRAND ANALYSIS
- Brand discovery workshops
- Competitive analysis
- Emerging technology
- Search demand
- Brand positioning
- Market analysis and segmentation
- Customer acquisition
- Creative assessment
- Brand and name equity research
- Ad spend optimization and forecasting
- Positioning analysis
- Communications optimization
- Messaging prioritization
BRAND STRATEGY
- Naming
- Brand architecture
- Brand strategy
- Cause creation or alignment
- Initiative prioritization
- Brand positioning, pillars, mission, and vision
- Buyer persona, journey, and life cycle
- Lead generation
- Customer experience
- Brand story, voice, and messaging
- Brand reputation
- Editorial calendar
- Social, search, and content marketing
- Search engine optimization
BRAND CREATIVE
- Naming
- Identity
- Web design and programming
- Sales and marketing collateral
- Campaign development
- Creative writing
- Visual design
- Branding, rebranding, brand refresh
BRAND ADMINISTRATION
- Performance measurement and reporting
- Response measurement
- KPI / ROI reporting
- Brand standards and guidelines
- Campaign launch and governance
- Supporting sales tools / literature